Blogging isn’t something I’ve done formally before. Although I have a writing background, I’ve never really wanted to write in this format. In fact, I’ve never been a fan of publishing writing about myself. But recently, I’ve discovered some compelling reasons that have changed my perspective on blogging. And the best part? I won’t be writing about myself.
I’ll be writing about everything content. B2B, B2C, Exec Comms, live-streaming, Generative AI, cameras, editing software and a lot more. Over the past decade, I’ve gained a lot of experience creating content for agencies and brands, and can’t wait to share some of it here with you.
I should also mention that while I’m taking the lead in crafting my blog posts. These are my findings, thoughts and ideas, but I’m using ChatGPT as an editor to help speed up the process and boost my output.
Boosts Online Visibility
So, why am I blogging? One major reason is that blogging is a powerful tool for improving online visibility. If you’ve heard of SEO, or search engine optimization, you know that blogs can enhance your presence on search engines like Google. Consistent content with relevant keywords can significantly increase your site’s ranking and make it easier for potential customers to find you.
Establishes Authority
Another key reason I’m embracing blogging is its ability to establish authority. By sharing my insights and expertise, I can build credibility and trust with my audience. It provides a unique glimpse into my creative and professional process, which can foster a deeper connection with potential clients.
Supports Social Media Efforts
Finally, blogging supports my social media strategy. I’ll be using these blog posts to fuel my social media content, converting written pieces into various formats for different platforms. This repurposing helps maintain a consistent online presence and engage a wider audience.
Conclusion
Blogging offers a multitude of benefits for small businesses, from boosting online visibility and establishing authority to supporting social media efforts. Even though writing may not be my favorite task, the advantages of blogging make it a worthwhile pursuit. By leveraging tools like ChatGPT, I can streamline the process and focus on delivering valuable content. If you’re not already blogging, consider starting today—it’s a strategic move that can significantly benefit your business.